

col·our
[kuhl-er]
noun: colour
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the property possessed by an object of producing different sensations on the eye as a result of the way the object reflects or emits light.
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pigmentation of the skin, especially as an indication of someone's race.
Vision
To see confident young women valuing themselves as equal contributors to society overcoming obstacles that stand in the way of their success
Mission
Stimulate, Activate and Engage
To provide tools and resources that encourage girls, and women to actualize their potential making the impossible, possible so they can begin to create change in their community
Purpose
Seek to encourage young women to be the best them they can be while being the trailblazer who creates paths for success
We intentionally address the issues hindering young women from academic, social, psychological, and economical success
OVERVIEW
Many Shades Of Colour Young Women's Conference 2026
“GLOW and GROW”
Date: Saturday, March 7, 2026
Location: Wellmark BCBS, 1331 Grand Ave, DSM IA
Time: Doors open at 7:30 am
The Many Shades of Colour Young Women’s Conference (MSOCYWC) is an annual empowerment event organized by Hip-Hope Inc., a nonprofit based in Des Moines, Iowa. Founded to support "underprivileged and over-challenged" youth, the conference specifically targets young women in grades 6 through 12.
The program is designed to be a "safe space" where all attendees can build self-esteem, explore career paths, and connect with a supportive community.
Key Program Elements
The event is known for its high-energy atmosphere and holistic approach to youth development, featuring:
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Empowerment Workshops: Sessions led by professional women on topics ranging from STEM and entrepreneurship to mental health and healthy relationships.
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Mentorship: Connecting students with a diverse network of community leaders, educators, and corporate professionals.
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Youth Leadership: A youth planning committee often helps shape the agenda, ensuring the topics remain relevant to what students are currently experiencing.
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Community Support: The event is heavily supported by local and national partners (such as Microsoft, Athene, and Polk County) and provides essential resources, including free meals and networking opportunities.
Evolution and Impact
Since its inception the conference has grown from a local Des Moines initiative into a nationally recognized event. In recent years, it has expanded its reach to include attendees from across the United States, utilizing both in-person and virtual platforms to impact thousands of young women.
For more details about the conference click on the following tabs.
2025 CONFERENCE IMPACT
Impact Report: 8th Annual Many Shades of Colour Young Women’s Conference Date: March 1, 2025 | Executive Summary The 8th Annual Many Shades of Colour Young Women’s Conference (MSOCYWC) served as a powerful platform for 241 students from 6th to 12th grade to develop leadership skills and self-worth. By providing a safe space for growth, Hip-Hope Inc. successfully connected young women with the mentors and resources necessary to navigate life’s obstacles and pursue academic and professional success. --- National Reach & Participation The conference achieved a nationwide footprint, drawing attendees from cities including Atlanta, Savannah, New York, and Chicago, alongside its local Des Moines community. * Digital Presence: Achieved a social media reach of over 100,000 people across TikTok, Instagram, and Facebook. * Engagement: The event was supported by a dedicated network of 65 mentors, 88 volunteers, 61 community partners, and 10 vendors. * Holistic Support: Provided 750 free meals to ensure all participants could focus fully on their development without barriers. --- Measurable Outcomes The conference tracked significant growth in key areas of personal and professional development: * Self-Esteem & Confidence: Jumped from 36% to 81% of attendees reporting high levels of self-worth. * Community Awareness: Reached 100% mastery, with every student learning how to access local community resources. * Future Readiness: 91% of youth now feel academically, socially, and financially prepared for their future, a 39% increase from pre-conference levels. * Mentorship Access: 79% of participants now know how to connect with a community mentor. * Career & STEM: Interest in STEM fields nearly tripled, and 71% of attendees gained new strategies for career preparation. --- Program Excellence & Recognition The curriculum, facilitated by accomplished women leaders and corporate professionals, covered vital topics such as Cultural Competency, Financial Responsibility, and Emotional Intelligence. * Service Excellence: Ames Middle School and Ambitious Minds received the 2025 Youth Group Service Award for their commitment to bringing hope to their communities. * Distinguished Honorees: Special recognition was awarded to Dr. Kimberly Wayne (Mentor Ambassador Award) and Dr. Angela Franklin (Barbara Jean Long Legacy Award). * Corporate Synergy: Strategic support was provided by major organizations including Athene, Microsoft, Polk County, and DMACC. --- Voices of Hope Empowered > "I come from a broken home and felt alone. Today was the first time in a long time I felt loved. Thank you for providing a safe space for people like me." — Student Participant > "The energy of the room was palpable as these beautiful young women united to learn, to share, and to encourage one another. The speakers were strong, empowering women, and the workshops had a profound impact." — Event Volunteer --- The 8th Annual MSOCYWC was a resounding success, with 97% of attendees expressing complete satisfaction and a commitment to applying their new knowledge. Hip-Hope Inc. remains dedicated to creating a future where young women have the confidence and tools to rise, lead, and thrive.
2024 CONFERENCE IMPACT
Many Shades Of Colour Young Women's Conference 2024 (MSC24): “Imagine Me” The following is a summary of the impact that Hip-Hope, its 25 sponsors (notably our Gold sponsors Polk County Board Of Supervisors, Athene, and United Way), and 43 community partners made on March 2, 2024 for 6th-12th grade Young Women. Media Coverage: https://www.weareiowa.com/article/news/local/many-shades-of-color-young-womens-conference-hip-hope-des-moines-iowa/524-a3cab1bb-fdbc-4dd5-a93e-210ba39513c1 Location: Wellmark Blue Cross and Blue Shield, 1331 Grand Ave, Des Moines, IA Vision: To see confident young women valuing themselves as equal contributors to society, and turning obstacles into opportunities to overcome survival mode and thrive. Mission: Stimulate, Activate, and Engage. To provide tools and resources that encourage girls and women to actualize their potential, making the impossible possible so they can begin to create change in their community. Purpose: To empower Young Women with information and resources to be the best version of themselves. MSC intentionally addresses issues challenging Young Women's academic, social, emotional, psychological, and economic success. The Many Shades Of Colour Young Women's Conference provides hope to young women through several key aspects of its design and content: 10 Empowerment Workshops: The conference offered a variety of empowerment workshops, including sessions on leadership, entrepreneurship, financial education, and STEM careers. By providing practical tools and insights, these workshops empowered young women to envision and pursue a future where they can actively shape their destinies. 42 Mentors and Role Models: The presence of accomplished speakers, mentors, and role models in various workshops and sessions gave young women tangible examples of success. Interacting with individuals who have overcome challenges and achieved their goals instilled HOPE and confidence that they, too, can navigate their unique paths to success. Community Engagement and Giving Back: The emphasis on community engagement and giving back in sessions like "Sister Circles" gave a sense of purpose and connection. By showing young women the impact they can have on their communities, the conference inspired HOPE that their actions can contribute to positive change. Resilience and Overcoming Challenges: Workshops such as "Rise Up and Straighten Your Crown Sister" focused on resilience and navigating difficult situations. Sharing stories of individuals who have overcome adversity provided HOPE by demonstrating that challenges can be overcome with determination, strength, and the right mindset. Personal Development and Self-Empowerment: Sessions like "Your Life, Your Boundaries" and "Keeping Your Crown Polished" emphasized personal development and self-empowerment. By equipping Young Women with tools to set boundaries, build self-esteem, and polish their leadership skills, the conference cultivated HOPE for a future where they can assertively pursue their goals. Education and Career Exploration: Workshops like "STEM that is..." and "You're the BOSS!" encouraged Young Women to explore diverse educational and career paths. Providing information about various opportunities opened up possibilities and gave HOPE for a future where they can excel in fields traditionally underrepresented by women. Financial Literacy: Sessions on financial education, such as "Fun Financial Education for Middle Schoolers" and "You're the BOSS!," equipped Young Women with essential skills for financial independence. Understanding how to manage finances and create economic opportunities provided HOPE for a future of financial stability and empowerment. Demographics: Student Grades: Number of 6th-grade students: 56 Number of 7th-grade students: 50 Number of 8th-grade students: 35 Number of 9th-grade students: 43 Number of 10th-grade students: 15 Number of 11th-grade students: 26 Number of 12th-grade students: 31 Total number of students: 256 (sum of the above) Grades by %: 6th grade: 22% 7th grade: 20% 8th grade: 14% 9th grade: 17% 10th grade: 6% 11th grade: 10% 12th grade: 12% Hearing Impairment: Number of "Yes" responses: 5 Number of "No" responses: 211 Hearing Impairment by %: Hearing Impaired: Hearing impaired: 2% Not hearing impaired: 98% Percentages for the mentioned race/ethnicity categories: Black or African American: 66% Caucasian: 16% Latinx or Hispanic: 9% Asian: 4% Other (not specified): 4% American Indian or Alaska Native: 2% Sudanese and South Sudanese: 1% Combination of races/ethnicities: 2% Savings Account Ownership: Approximately 44% of students responded with "YES" to having a savings account. Approximately 56% of students responded with "No" to not having a savings account. Conference Impact Measurement Survey Thank you for participating in this survey. Your feedback is invaluable in helping us assess the impact of the recent conference. Please take a few minutes to share your thoughts and experiences. ________________________________________ Conference Impact Assessment: Please rate the following statements based on your experiences at the conference: "After attending the conference, do you feel more confident in yourself and have a better understanding of who you are? Please share any specific moments or activities that made you feel this way." Strongly Disagree: 0% Disagree: 0% Neutral: 3% Agree: 11% Strongly Agree: 86% Community Engagement Testimonials: “I had the chance to engage with different communities during the conference.” “The conference encouraged me to connect with like-minded individuals.” “I feel more connected to my community after attending the conference.” Strongly Disagree: 0% Disagree: 0% Neutral: 2% Agree: 7% Strongly Agree: 91% Educational Empowerment: The conference enhanced my knowledge on various topics. I gained valuable skills that can contribute to my educational success. The conference inspired me to pursue further educational opportunities. Strongly Disagree: 0% Disagree: 0% Neutral: 2% Agree: 2% Strongly Agree: 96% Overall Conference Experience: On a scale of 1 to 10, how would you rate your overall satisfaction with the conference? (1 being very dissatisfied, 10 being very satisfied) 10 Rating: 83% 9 Rating: 10% 8 Rating: 7% These breakdowns offer insights into the diverse and multifaceted expectations participants have for the conference, with a strong emphasis on personal development, education, and building connections. Participants express a wide range of aspirations, including gaining self-confidence, knowledge, leadership skills, and cultural understanding. The majority seek personal and academic development. ________________________________________ Key Themes and Trends: Empowerment and Identity: A prevalent theme is the desire for self-confidence, empowerment, and a better understanding of one's identity, particularly among Black or African American students. Educational Aspirations: Participants are eager to gain knowledge, learn new skills, and understand different perspectives, reflecting a commitment to academic and personal growth. Leadership and Social Skills Development: A significant number of students express a keen interest in developing leadership, team-building, and social skills, indicating a focus on holistic personal development. Community and Networking: Building connections, learning from community leaders, and expanding networks are key priorities, highlighting the participants' commitment to community engagement. ________________________________________ Insights: Self-Confidence and Identity: Many participants express a strong desire to gain confidence, self-love, and a better understanding of their identity. Knowledge and Learning: Gaining knowledge, learning new skills, and understanding different perspectives are common aspirations. Leadership and Social Skills: Developing leadership and team-building skills, along with improving social and communication skills, is a significant focus. Community and Networking: Building connections with like-minded individuals, learning from community leaders, and expanding networks are important goals. Empowerment and Inspiration: Seeking empowerment, inspiration, and learning from successful women and community leaders are widespread themes. Career and College Preparation: Aspiring to gain insights into college preparation, career advice, and opportunities for networking and advancement. Cultural Understanding: Some participants express a desire for more education about their culture and ethnicity, and understanding different perspectives. Fun and Enjoyment: A notable number of participants express excitement and eagerness to have a great experience, meet new people, and enjoy the conference. Purpose and Vision: A few participants mention a hope to understand their purpose and vision better. Specific Skills and Tools: Mentioning specific skills like coping skills, money management, and community engagement. First-Time Participants: Participants expressing excitement and anticipation as first-time attendees. As partners, your support contributes to the success of an event that aims to empower and inspire the next generation of Women leaders. We look forward to the positive impact this conference will have on the lives of these students and the communities they represent.
2024-2025 IMPACT COMPARED
Comparing the **8th Annual Many Shades of Colour Young Women’s Conference (2025) to the 7th Annual Conference (2024)** reveals a story of consistent success combined with significant growth in national reach and student impact. While the 2024 conference, themed **“Imagine Me,”** established a high bar for personal development and community connection, the 2025 event expanded the organization's footprint and improved upon several key success metrics. --- ### ## 1. Attendance and Reach The 2025 conference maintained its core student attendance while significantly expanding its digital and geographical influence. * Student Attendance: Remained steady with 241 students in 2025 compared to 256 in 2024. * Geographical Expansion: While 2024 focused primarily on the Des Moines metro area, 2025 achieved a National Reach, drawing attendees from major hubs like Atlanta, Savannah, and New York. * Digital Impact: The 2025 event saw a massive surge in visibility, reaching over 100,000 people on social media—a major leap in brand awareness for Hip-Hope Inc. --- 2. Comparative Outcomes & Growth Both years showed high levels of satisfaction, but 2025 demonstrated specific growth in how effectively the conference equipped students for the future. * Self-Esteem & Confidence: 2024: 86% "Strongly Agreed they felt more confident. * 2025: 81% reported an increase (notably, this represented a 45% increase from their pre-conference state, showing a higher transformative impact). * Academic & Future Preparedness: * 2024: 96% "Strongly Agreed" they gained valuable skills for educational success. * 2025: 91% felt better prepared across academic, social, financial, and emotional categories—a 39% jump from their starting point. * Community Resources: * 2024: Emphasized connection, with 91% feeling more connected to their community. * 2025: Achieved a 100% success rate in ensuring every single attendee knew how to access community resources. 3. Programming & Support The conference structure evolved to include more diverse recognition and tangible community support. * Mentorship: The mentor network grew from 42 mentors in 2024 to 65 mentors in 2025, increasing the opportunities for one-on-one connection. * Financial Literacy: Both years prioritized this, with 2024 noting that 56% of students arrived without a savings account. By 2025, 91% of attendees reported feeling better prepared financially for the future. * STEM Integration: 2025 placed a specific emphasis on STEM, resulting in a 13% increase in interest in these fields among participants. * Community Support: The number of community partners and sponsors grew from 68 total in 2024 (25 sponsors + 43 partners) to 71 in 2025 (61 partners + 10 vendors), alongside a massive increase in volunteer support (88 volunteers). 4. The "Hope" Factor The qualitative impact remained the heart of both events. In 2024, the focus was on "Imagining" a future beyond survival mode. In 2025, the testimonials shifted toward active belonging, with students highlighting that the conference provided a "safe space" where they finally felt "loved" and "not alone." --- SUMMARY Growth Trends (2024–2025) The transition between the 7th and 8th annual conferences demonstrates a clear evolution from a localized gathering to a nationally recognized movement. Geographic Expansion: The most significant trend is the shift from a Des Moines-centered event to a national platform. In 2025, the conference successfully attracted young women from Georgia, New York, and Illinois, proving the scalability of the Hip-Hope model. Mentor Network Sophistication: There was a 55% increase in the number of professional mentors (growing from 42 to 65). This indicates a rising interest from professional women and community leaders to invest their time in the next generation. Brand Awareness and Digital Reach: The 2025 event achieved a massive digital footprint with over 100,000 social media impressions. This trend suggests that the message of empowerment is resonating with a wider audience, far beyond those who can attend in person. Targeted Future-Readiness: While the 2024 event focused on "Imagining" possibilities, the 2025 data shows a shift toward active mastery. For example, the 100% mastery rate in community resource knowledge in 2025 shows a trend toward high-efficiency, results-oriented programming. Increased STEM Interest: interest in STEM fields nearly tripled in 2025, showing that the intentional inclusion of science and technology workshops is effectively diversifying the career aspirations of participants. Key Challenges Despite the growth, the data and organizational context reveal ongoing hurdles that require consistent attention. Bridging the "Ambition Gap": National trends in 2025 show that many young women are reporting lower levels of ambition due to systemic scrutiny. The conference faces the continuous challenge of building self-esteem in an environment where many participants (like the student from the "broken home") arrive feeling isolated and unloved. Economic Barriers: The 2024 data noted that 56% of students did not have a savings account. Addressing deep-seated financial insecurity and "survival mode" remains a primary challenge that requires year-round support beyond a single-day event. Scaling without Losing Intimacy: As the conference grows toward a national reach, maintaining the "palpable energy" and the feeling of a "safe space" mentioned in testimonials becomes more difficult. Ensuring every girl feels "seen" as attendance numbers rise is a logistical and emotional challenge. Sustaining Mentorship: While the number of mentors grew, the 2025 goal of ensuring 79% of students know how to connect with a mentor means there is still a 21% gap. The challenge lies in converting a one-day connection into a long-term, supportive relationship. Systemic Oppression and Fatigue: As noted in broader youth advocacy research, both mentors and students often face "activism fatigue" when confronting systemic issues like racism and gender gaps. Keeping the energy high and the message hopeful in the face of slow-moving societal change is an ongoing mission.
Meet Your Co-Chairs

Valora’ James
Valora’ James is a Team Leader in Operations at Wellmark BCBS, mother, and community leader. She was born and raised in Des Moines, IA. She graduated from the Des Moines Public School system. She went on to further her education at William Penn University getting her Bachelor of Arts in Business Management and graduated with a Master degree in Business Leadership. She also graduated from the African American Leadership Academy and the Greater Des Moines Leadership Institute. Valora’ is a member of the Wellmark Inclusion and Diversity Council. Finally, she is a proud member of Epsilon Theta Sigma Gamma Rho Sorority Inc. Valora lives a life of public service. She leads by example and strives to make the world a better place, particularly for those most marginalized. Valora’ strategically positions herself in roles where she serves as an influencer with corporate collaborators while also working directly with a variety of community leaders from the public, private and faith sectors. Most notably, she serves as Co-Chair of Hip-Hope Inc. “Know Your Worth” Many Shades of Colour Young Women’s Conference, Co-Chair of Many Shades of Colour Lead-Her-Ship Retreat focusing on topics such as leadership, team building, academic achievement, self-worth, financial responsibility, cultural competency, emotional intelligence, and obligations of citizenship and served as a dedicated board member of Hip Hope, Inc. for several years. The nature of her involvement was to carry out Hip-Hope’s mission to utilize arts and culture to promote hope where symptoms of hopelessness are prevalent for under privileged/over-challenged youth in the community. Her leadership skills in her community and position on Wellmark Inclusion and Diversity Council led her to create and facilitate racial equity workshops to over 700 employees including the Senior Leadership Team and Board of Directors. Through this experience she was able to raise awareness for the impact of racial inequity, create empathy for marginalized groups and help her work community recognize the importance of valuing others. Valora’ is a huge advocate in the community. Her untiring work ethic showcases a high degree of integrity and a keen sense of identifying strategies to help young women mitigate obstacles and barriers that may impede their future success. Valora demonstrates a solid vision for living and working her passion to uplift and empower young women and girls.

Valerie Jones
Valerie Jones serves as the Co-Chair of Hip Hope’s Know Your Worth, Many Shades of Colour Young Women’s Conference. She also is the Youth Pastor at Anchored InTruth Ministries in Edwardsville, IL. She is an entrepreneur, launching JONES Cleaning & Remodeling Services LLC in 2008, alongside her husband of 20 years.Her business expanded in 2020 and now operates successfully in 3 states; Iowa, Illinois, and Missouri. She holds a Bachelor of Science Degree from Iowa State University andis a native of Des Moines, IA. Valerie is also the Founder of Day1withVal, a Christian based faith and wellness ministry guided by her life’s mantra “Change Your Mind, Change Your Life!” “My goal is to intentionally identify the things (mindset, people, environment) that distract us from being what God intended us to be, and to take actionable steps to create new healthy habits moving us toward a purpose-filled abundant life.


